I’m speaking about my new book, The Fish Counter, at Origins at Woodberry Kitchen. For information and reservations, click here.
USA Today announces that Taco Bell will no longer be offering kids meals with toys or, for that matter, kids meals at all.
How come? “The future of Taco Bell is not about kids meals,” says Taco Bell CEO Greg Creed. “This is about positioning the brand for Millennials.”
Kids meals bring parents into fast food places. The article is full of interesting facts:
Why is Taco Bell doing this? Pressures about childhood obesity, of course, but also:
Will kids want to eat at Taco Bell with no toy as an incentive? I can’t wait to find out.