Christmas health advocacy, Mexican style
Rebecca Berner of Mexico’s food advocacy coalition, Alianza por la Salud Alimentaria (Nutritional Health Alliance) sends this press release announcing her group’s new video ads to encourage you to take sodas off your holiday tables.
The “Make Someone Happy” counter-commercial: This ad satirizes Coca-Cola’s Christmas marketing campaign with global statistics on the burden of disease and death associated with sugary drink consumption.
Santa Claus resigns: This counter-ad shows Santa acknowledging his “karmic debt” for a lifetime of promoting soda.
Cheers for the holiday season!