I’m keynoting the Food Tech Expo at Centro Citibamamex, Avenida del Conscripto 311, Lomas de Sotelo, Hipodromo de las Americas, 9:00 am, and on a panel at 12:30. Information is here.
Sugary drink advocacy, Mexican style
The creatively active Mexican advocacy group, El Poder del Consumidor, launched a new video take-off on Coca-Cola ads—“Haz feliz a alguien” (“Make someone happy”)—with a demonstration on Mexico City’s Zocalo in front of the National Cathedral.
They sent along a translation of the video:
What would make you happy this Christmas?
That my dad were here with us.
PLAY SPORTS/EXERCISE (posted at the bottom of the screen to mimic Coke ads here)
That my mom could see her grandson.
That my dad could play soccer with me.
Make someone happy this Christmas.
50,000 people in Mexico are blind because of diabetes.
Someone’s limb is amputated every 7 minutes because of diabetes.
In Mexico, 66 people die each day from drinking sugary drinks.
Make someone happy.
Share this video and remove soda from your table.