The creatively active Mexican advocacy group, El Poder del Consumidor, launched a new video take-off on Coca-Cola ads—“Haz feliz a alguien” (“Make someone happy”)—with a demonstration on Mexico City’s Zocalo in front of the National Cathedral.
They sent along a translation of the video:
What would make you happy this Christmas?
That my dad were here with us.
PLAY SPORTS/EXERCISE (posted at the bottom of the screen to mimic Coke ads here)
That my mom could see her grandson.
PLAY SPORTS/EXERCISE
That my dad could play soccer with me.
PLAY SPORTS/EXERCISE
Make someone happy this Christmas.
50,000 people in Mexico are blind because of diabetes.
Someone’s limb is amputated every 7 minutes because of diabetes.
In Mexico, 66 people die each day from drinking sugary drinks.
Make someone happy.
Share this video and remove soda from your table.
I am honored (hugely) to be the recipient of the 2023 Edinburgh Medal, at which I give a speech as part of the Edinburgh Science Festival. My talk, “Food Politics: Why it Matters Now” is at 7:00 p.m. Information about the Science Festival is here. A Tweet announcing my award is here.