I’m keynoting the workship on Food, Ethics, Politics at 4:00 with a reception to follow. My talk, “”Food, Ethics, Politics: The View from 2022,” will be in the Andlinger Center for Energy and the Environment, Maeder Hall, Room 002. This event is part of the University Center for Human Values (UCHV) Conferences, Workshops & Special Events. To register to attend, click here.
What does “natural” mean? One more time.
I’ve written repeatedly about the problem of “natural” on food labels, but the issue just doesn’t go away. It won’t, until the FDA decides to rule on what it means.
Now Consumer Reports has done a survey of public understanding of the term.
The survey reveals that 62% of respondents want foods to be “natural.” When they see the claim on a food package, they believe it has been verified independently. Oops.
They also believe that “natural” means no artificial ingredients (correct, according to the FDA’s non-definition) or GMOs (incorrect). The survey confirms the idea that many people think “natural” is the same as “organic,” which it is not.
The FDA is currently collecting its own comments on this issue. You can weigh in until May 15. Please do.