This is a talk on Zoom about my new book, Let’s Ask Marion.
6:30 at the Jewish Community Center. Information and registration (required for Zoom link) here.
Alexandra Jones, of the University of Sydney’s George Institute for Global Health, was kind enough to forward the promotional activities of V, a New Zealand energy drink, on college campuses during orientation week.
These, to say the least, got my attention.
According to the company’s promotional materials (take a look!), it wants colleges to agree to let it:
We’re going to take an elephant-load of used textbooks and cut a V-shaped hole in the pages. We’ll put in fake V cans with a super mysterious mystery prize in it. Most of the time it’ll be free Vs. Sometimes it’ll be a fistful of cash, but they’ll always have a life-hack recommendation with it. For example, if it’s a beginner’s Spanish book, the hack says,”¿le gustaria ir a cenar?” is how you say, “would you like to go to dinner,” in Spanish. As the hot girl/guy in your class and use this $500 for some fancy tapas and sangria (Spanish food).
I suppose this is meant to be funny and $500 ought to be enough for a good dinner, even at inflated Sydney restaurant prices.
Will librarians be amused?
The campaign has been pitched to Sydney Uni. Will the university agree to it?
The mind boggles.
Addition, Feb 25: Here’s an article about this.