Beverage Daily’s Special Edition: Calorie-Cutting Initiatiatives
One of the newsletters I subscribe to, BeverageDaily.com, has a special edition—a collection of its articles—on what the industry is doing to address its biggest problem: reducing sugar.
Health and wellness is at the forefront of consumers’ minds, and sugar gets plenty of bad press. Obesity is as big a concern as ever, and soft drinks are in the firing line.
What is the beverage industry doing to reduce calories? How are market leaders reformulating and revamping their portfolios; and what healthier brands are appearing?
From alternative sweeteners to packaging sizes, we look at what the industry is doing to cut calories – and how well these initiatives are working.
From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around the world are being implemented. .. Read
- UK sugar tax: comment and analysis: The UK government has announced a sugar tax on sugar-sweetened beverages, which will come into effect in April 2018. From public health officials to think tanks, we take a look at some of the comments and analysis following the announcement. .. Read
- Stevia’s star keeps rising: MintelThe use of stevia in non-alcoholic beverage launches increased 487% between 2011 and 2015, according to figures from Mintel, with carbonates and RTD iced tea in particular turning to the natural sweetener. .. Read
- Canadian beverage company launches calorie-free organic energy water: Natural energy beverage company, Guru, has launched a sugar-free, zero-calorie organic energy water in Canada… Read
- Scientists find way to make sweetest sweetener taste sweeter: Japanese researchers have devised a method to make one of the sweetest natural sweeteners even sweeter in a development that will be seen as a breakthrough at a time when consumers are moving away from sugar… Read
You can see why the industry has a problem. Sugar tastes good. These other things not so much.