Another soda success story: Howard County, MD

The Rudd Center for Food Policy and Obesity at the University of Connecticut has a new study out on the Howard County Unsweetened campaign.

The study’s key findings:

• Sales of sugar-sweetened soda declined nearly 20 percent
• Sales of 100 percent juice fell 15 percent
• Sales of fruit drinks with added sugars fell a little more than 15 percent

The study attributes the success of the campaign to its policy work:

• Eliminating sugary drinks in school vending machines
• Increasing access to water in schools
• Getting a state law passed to improve healthy drinks in childcare centers
• Getting a state law passed to make healthier drinks available on government sites
• Engaging nearly 50 community organizations to offer healthier drinks

It also notes community-wide public health outreach efforts:

• TV ads, social media messages, and online ads
• Direct dissemination of public health information at community and athletic events, local swimming pools, and health fairs
• Training of healthcare professionals

This was a big effort.  Big efforts pay off.

The documents

• The study
• The editor’s comment