Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
Annals of food marketing: Gold-leafed potato chips!
When Torsten Veblen wrote The Theory of the Leisure Class in 1899, he could not possibly have imagined this product when he invented the term “conspicuous consumption.”
I am indebted to BakeryAndSnacks.com for its noting the new “bling in snacks:”
Japanese snack maker Koikeya…collaborated with gold-leaf maker Hakuichi…to create the Koikeya Pride Potato Kanazawa Gold Leaf Salt chips. The chips are crafted with particular care to the ingredients and frying process, using gold leaf pieces in two different sizes to ensure the chips are thoroughly coated.
The Koikeya Pride Potato Kanazawa Gold Leaf Salt chips are priced at 300 yen for a 68g bag, available at convenience stores across Japan.
The snack maker is also offering an exclusive set that comes with three packages of extra gold leaf that consumers can sprinkle onto the chips.The set, priced at 2,000 yen ($18), includes three 68g (2.4oz) bags of the chips and three 0.12g (0.004oz) packets of extra gold leaf.
Gold-plated junk food?
Fortunately, gold has no calories.
