Annals of international food marketing: Chinese Cocoa Bears?

I was in Beijing a couple of weeks ago and did a supermarket tour.

Here’s my favorite souvenir:

Nestlé (no relation) markets to children, apparently.

I regret being unable to read the nutrition information, but this looks like a standard sugary breakfast cereal, chocolate-flavored.

I’m told this would be considered a snack food, not a breakfast food.

Translation, anyone?