I’m moderating an online webinar on the new Slow Food book, Ark of Taste, with authors David S. Shields and Giselle Kennedy Lord. For information and registration click here. It’s at 4:00 p.m. EST.
Aging: a market opportunity!
I came across this item too late to sign up for it, but I do want to comment on it.
As an aging person myself (aren’t we all), I never thought of myself as a market opportunity, but under late-stage capitalism everything is a market opportunity.
Here’s the item that caught my eye [my emphasis].
Healthy ageing – market opportunity: Healthy ageing is probably the biggest market opportunity for the food industry. So why food and beverage products for seniors are hard to find on store shelves? It’s a sensitive subject, that’s why. Nevertheless, don’t miss out on this opportunity! Find the right way to talk about targeted products for seniors and the right formulations to make a difference… click here
My translation: Let’s make money making highly processed, fortified-with-vitamins products we can advertise as “better for you.”
As I always say, a “better-for-you” ultra-processed food is not necessarily a good choice for health, no matter how much money it makes for its manufacturers.