I’m lecturing to students taking Berkeley’s Edible Eduction course. Details about the course are here. It can be watched livestream: details here. In person, it’s at the Anderson Auditorium at the Haas School of Business. I’ll be speaking on current food politics and also about Slow Cooked.
Mexico confiscates improperly labeled kids’ cereals
What a concept! A government cracking down on illegally labeled Kellogg kids’ cereals, lots of them.
The Associated Press report of the matter, widely reproduced, does not say which cereals or show photos of the ones that were seized.
Mexico has seized 380,000 boxes of Corn Flakes, Special K and other Kellogg’s cereals, claiming the boxes had cartoon drawings on them in violation of recently enacted laws aimed at improving children’s diets.
These laws put warning labels on foods and beverage high in calories, sugar, saturated fat, trans fat, sodium, artificial sweeteners, and caffeine. These cover practically all ultra-processed foods.
At the same time, restrictions were placed on the advertising of unhealthy products to children, so that products with warning labels cannot be advertised to children or use cartoon characters.
I’m wondering if some of the seized products violated the law by having cartoons on the package, like this one.
Here is what the boxes of sugary cereals are supposed to look like now.
I want to know more about what got seized.
But how terrific that the Mexican government is taking this public health measure seriously.