by Marion Nestle
May 26 2023

Weekend viewing: New York City’s new “Eat plants” campaign

Welcome to New York City ‘s new “Eat A Whole Lot More Plants” campaign “to put scrumptious sprouts and piquant produce on New Yorkers’ menus.”

The Health Department launched a new campaign that urges New Yorkers to put plants on their plates and adopt a healthy balanced diet full of whole foods. Whole and minimally processed plant foods like fruits, vegetables, whole grains, beans, and nuts are good for health as they are high in fiber, vitamins, and minerals and don’t come packaged with high amounts of sodium, added sugar, or unhealthy fats. The campaign titled “Eat A Whole Lot More Plants” highlights how eating a diet with lots of plants is one way to improve health and can help manage and reduce risk of type 2 diabetes.

The campaign begins with video ads.

It includes  ideas to increase intake of tasty shrub grub, like fruits, vegetables, beans, nuts, and whole grains.

It “builds on the Mayor’s commitment to improve the food environment and combat climate change throughout New York City. ”

The campaign includes:

I hope it also includes an evaluation.  Let’s try it and see if it works!