by Marion Nestle
Jun 15 2023

Innovations in food product development: now we have to deal with AI?

I am indebted to the daily newsletter, Food Navigator Europe, for keeping me up to date on the latest developments in European food marketing.

With all of the fuss at my university about how Artificial Intelligence (AI) is changing the way we live, I was riveted by this article.

Artificial intelligence designs soda for Swiss market: ‘We were gripped by AI fever’

Its subtitle: It took just two days for Swiss beverage company Vivi Kola to develop the artificial intelligence-designed beverage using ChatGPT, Midjourney and Unreal Engine.

AI to make yet another sugary drink?  THIS is what AI is being used for?

Gripped by AI fever, the Vivi Kola team found that by leveraging AI tools, it was able to develop a low-sugar, vegan soda product with health benefits within just two days.

First steps involved asking ChatGPT to develop a vegan recipe using ingredients with known health benefits. The response included water, lime juice, haskap berry juice, ginger juice, chicory root powder, and cane sugar…According to ChatGPT, the drink would be full of antioxidants, strengthen the immune system, promote a healthy gut, and stimulate digestion.

The Vivi Kola team procured the ingredients, combined them, and conducted first taste tests.

Oh great.  Ultraprocessed foods created by AI.  Just what we (don’t) need.