I’m keynoting the launch of the 2022-2023 Dr. Rogers Prize at the Sheraton Vancouver Wall Centre, 1000 Burrard Street, 6:00 pm reception, my talk is at 7:00 pm. I’m not getting the $250,000 prize (alas), I’m just celebrating it. It’s for a Canadian doing complementary and alternative medicine.
Innovations in food product development: now we have to deal with AI?
I am indebted to the daily newsletter, Food Navigator Europe, for keeping me up to date on the latest developments in European food marketing.
With all of the fuss at my university about how Artificial Intelligence (AI) is changing the way we live, I was riveted by this article.
Its subtitle: It took just two days for Swiss beverage company Vivi Kola to develop the artificial intelligence-designed beverage using ChatGPT, Midjourney and Unreal Engine.
AI to make yet another sugary drink? THIS is what AI is being used for?
Gripped by AI fever, the Vivi Kola team found that by leveraging AI tools, it was able to develop a low-sugar, vegan soda product with health benefits within just two days.
First steps involved asking ChatGPT to develop a vegan recipe using ingredients with known health benefits. The response included water, lime juice, haskap berry juice, ginger juice, chicory root powder, and cane sugar…According to ChatGPT, the drink would be full of antioxidants, strengthen the immune system, promote a healthy gut, and stimulate digestion.
The Vivi Kola team procured the ingredients, combined them, and conducted first taste tests.
Oh great. Ultraprocessed foods created by AI. Just what we (don’t) need.