Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
The fuss over Coca-Cola’s AI Christmas commercial
I don’t get it really. These commercials don’t look any different to me. Maybe you can tell the difference.
Coca Cola’s annual Christmas commercial has been created with AI this time. pic.twitter.com/xO72akwoBh
— DiscussingFilm (@DiscussingFilm) November 15, 2024
According to news reports, Coca-Cola is getting a big backlash.
Instead of recognizing it was a mistake and apologizing, as many expected, the brand justified its use of AI, stating that it “remains dedicated to creating the highest level of work at the intersection of human creativity and technology.”
This is all about marketing, and marketing to kids at that. The Center for Science in the Public Interest did a big report on that some years ago. It’s still worth reading.
Addition: my distant but dearly loved cousin, Michael Kravit, who is in this business, writes:
Well, since we’re talking advertising, this zevia commercial is their cheeky response to coke’s ad. And they are getting a lot of attention for it.
