by Marion Nestle
Aug 7 2025

Dubious product of the week: alcohol-based noodles?

I could hardly believe it when I saw this item: Taiwan state distillery taps food market with alcohol-based instant noodles.   Taiwan’s state distillery has diversified into the food industry with alcohol-based instant noodles, blending beverage expertise with ready-to-eat innovation… Read more

The Taiwan Tobacco and Liquor Corporation (TTL)’s

most well-known products are Taiwan Beer which is considered an icon in Taiwanese culture and also the most popular beer locally; as well as traditional Chinese Hua Tiao wine.

The latter has been used in TTL’s instant noodle innovation to create its viral TTL Hua Tiao Chicken Noodles, which incorporate not only significant Hua Tiao wine content but also Chinese herbs and meat chunks.

“These are not your average instant noodles – Hua Tiao wine elevates the noodles to another level, as it is traditionally known for its antioxidant content as well as benefits for digestion and blood circulation….”We already have the alcohol in production, and we are indeed well-known for our liquors, so it made a lot of sense to us.”

I’ll bet.

I suppose young people will have to be carded to be allowed to eat it.  Whatever.  You can’t make this stuff up!

 


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