USDA’s newest label: Made in America

While we are on the topic of labels, here’s the USDA’s newest:

“Tastes like freedom?”  You have to love the Orwellian rhetoric.

“Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust,” said USDA Secretary Rollins. “This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.”

Here’s what this is about:

Under this standard, the “Product of USA” label is reserved exclusively for meat, poultry, and egg products from animals that were born, raised, harvested, and processed in the United States. The claim is voluntary, but companies using it must meet this transparent and verifiable requirement.

It is part of the USDA Plan to Fortify the American Beef Industry.  This “focuses on rebuilding domestic capacity, improving transparency across the supply chain, and ensuring U.S. ranchers can compete on a level playing field.”

And, you can “Learn more at productofusa.gov,”