I’m moderating: Chop Fry Watch Learn: Fu Pei-mei and the Making of Modern Chinese Food with author Michelle T. King. Arcchstatus Books is at 164 Huron, Greenpoint. 6:00 p.m. Information is here.
by Marion Nestle
Oct
10
2007
Malcolm Gladwell on food marketing
Dennis Whalen, a marketing executive in San Francisco, forwards this link to a speech given in 2004 by Malcolm Gladwell, the New Yorker writer and author of the Tipping Point and other best sellers. How do food marketers decide what sells sodas and spaghetti sauce? Gladwell’s answer: in ways that make people happy. Really?