PepsiCo’ push into regenerative agriculture: real or greenwashing?

Thanks to Hugh Joseph for sending this piece on PepsiCo’s commitment to regenerative agriculture in its supply chains: From regenerative ag to reformulation: A deep-dive into how PepsiCo is ‘reimagining the way food is grown, made and enjoyed’

When PepsiCo launched Pep+ in October 2021, the company said it wanted to ‘fundamentally change’ how it does business for the betterment of people and planet​. From ingredient sourcing and production to supporting consumers make choices that are ‘better for themselves and the planet’, Pep+ outlined an ambitious agenda of business transformation.  The company wants to:

•  Spur transition to regenerative practices across land that is equivalent to its entire agricultural footprint, approximately seven million acres.
• Reduce reliance on chemical inputs (but does not rule out their use).
• Secure the future of farming communities and farmer incomes.
• Support farmers by helping them with high fuel and fertilizer costs.
• Support rural communities – and female farmers in particular.
• Transition towards more than 70% of the company’s global electricity needs in direct operations are met by renewables.
• Reach net zero emissions by 2040.
• Improved operational water-use efficiency by 18% in high water-risk areas.
• Use 100% rPET by the end of this year, contributing to 87% of PepsiCo-owned drinks portfolio in the European Union being made using 100% recycled or renewable plastic.
• Eliminate virgin fossil-based plastic in all crisp and chip bags..

And then there are Pepsi’s nutrition objectives [recall: Pepsi makes snack brands like Walkers and Dorito alongside its line-up of fizzy drinks].

Use more chickpeas, plant-based proteins and wholegrains.

Expand nuts and seeds category.

In Europe, cut added sugars in its soft drinks by 50% .

Improve the nutritional quality of snack products.

My questions:

• Is this real or greenwashing and healthwashing?
• Who is holding Pepsi accountable for achieving these objectives?

The larger question is whether Pepsi’s portfolio of snack foods and sugary drinks can ever be sustainable?

In 2011, I was quoted in a New Yorker article about Pepsi’s health initiatives.

As part of PepsiCo’s commitment to being “the good company,” the corporation wants to play a leading role in public-health issues, and particularly in the battle against obesity. Some people think this is ludicrous. Marion Nestle, the author of “Food Politics” and a professor of food studies at N.Y.U., told me, “The best thing Pepsi could do for worldwide obesity would be to go out of business.”

I probably wouldn’t use the word ludicrous (and I’m not sure I did then), but the effort was certainly unrealistic.

Like all publicly traded corporations, PepsiCo is heavily constrained by shareholder profit objectives.

A decade ago, its shareholders objected to a focus on public health when sales of Pepsi declined.

Has anything changed since then?

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Coming soon!  My memoir, October 4.

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