I’m speaking at the Aspen Ideas Festival: Health. I’ll be interviewed by Helena Bottemiller Evich of FoodFix from 9:00 to 9:50 a.m.. Topic: “Making sense of nutrition science.”
Why alas? I love maple syrup.
But the Quebec Maple Syrup Producers association apparently has decided that it needs to boost sales by promoting maple syrup as a superfood.
Sigh.
The article in the New York Times is titled: “A Scientist Is Paid to Study Maple Syrup. He’s Also Paid to Promote It.”
The subtitle: “Funded by the maple industry, a researcher has exaggerated his findings to suggest that syrup could help prevent serious diseases.”
For more than a decade, Navindra Seeram, a biomedical researcher, has praised maple syrup, calling it a “hero ingredient” and “champion food” that could have wide-ranging health benefits…As he straddles the realms of scientific inquiry and promotion, he has distorted the real-world implications of his findings and exaggerated health benefits…In videos and press releases, he has suggested that consuming maple syrup may help stave off diseases including cancer, Alzheimer’s and diabetes.
The article continues…
At the University of Rhode Island, where he worked until last year, Dr. Seeram oversaw projects that were awarded $2.6 million in U.S. government funding, including a grant explicitly intended to increase maple syrup sales. That promotional work produced a stream of social media posts like, “Maple Syrup’s Benefits: Anti-Cancer, Anti-Oxidant, Anti-Inflammatory.”
Oh how I wish.
As for who pays for this,
The Quebec Maple Syrup Producers, an industry association that markets and regulates most of the world’s maple syrup, has long funded Dr. Seeram’s work. The association and the Canadian government have together provided at least $2.8 million for his research, according to a 2019 grant applicatio
Maple syrup is just a form of sugar, and mostly sucrose at that. It does have a few minerals in small amounts, along with its fabulously delicious flavoring ingredients.
But a nutritional powerhouse? Alas, no.