Currently browsing posts about: Cereals

I get sent lots of food company press releases and this one is just in. Kellogg’s is announcing its new nutrition labeling for cereal boxes. Useful? Or even more confusing?

I always worry that when it comes to preventing childhood obesity, food companies that make junk foods for kids are stuck. They must continue to increase sales every quarter in order to please stockholders. This requirement forces them to engage in contradictory activities. Take a look at what Parke Wilde, a professor at Tufts, has to say on his blog about Kellogg’s new Froot Loops cereal straws and decide for yourself.

The latest trend in kid’s cereals is to emphasize how many vitamins and minerals they have, but many of these are so high in sugar that they are really vitamin-enriched, low-fat cookies.