It’s Sunday, so let’s take a break and browse some food magazines. These, from high-end Gourmet to mass-market Food and Family, are responding to the economic crisis by focusing on basic cooking skills. In writing about this new trend, the New York Times business section has produced a terrific overview. Have trouble telling the magazines apart? Want to know how their advertising is doing? And how about a little history? It’s all here. And who knew that Food and Family has the largest circulation of any food magazine (7 million)? How come? It’s owned by Kraft Foods, a company that knows what its audience likes.
I’m moderating an online webinar on the new Slow Food book, Ark of Taste, with authors David S. Shields and Giselle Kennedy Lord. For information and registration click here. It’s at 4:00 p.m. EST.