Foodie magazines: a quick summary
It’s Sunday, so let’s take a break and browse some food magazines. These, from high-end Gourmet to mass-market Food and Family, are responding to the economic crisis by focusing on basic cooking skills. In writing about this new trend, the New York Times business section has produced a terrific overview. Have trouble telling the magazines apart? Want to know how their advertising is doing? And how about a little history? It’s all here. And who knew that Food and Family has the largest circulation of any food magazine (7 million)? How come? It’s owned by Kraft Foods, a company that knows what its audience likes.