I am at the Festival of Ideas in Adelaide this week and checked out the local supermarket. Shrek was everywhere. I counted at least ten special displays of Shrek-illustrated foods positioned at the ends of 5 aisles, along one entire wall (with a blow up Shrek doll), and in stand-alone areas. Shrek III has arrived in Australia but does Australia really need a store full of Shrek-green Froot Loops (devoid of fruit, of course), Shrek cheese-flavoured snacks, Shrek-illustrated chocolate flavoured biscuits, and Shrek candies? And a local McDonald’s also has a Shrek tie-in. This is about one thing and one thing only: marketing junk food to kids. Not a good idea.
I’m keynoting a meeting to celebrate publication of 8 articles about SNAP in a special section of the American Journal of Public Health. 9:30am – 11:00am, CUNY Graduate School of Public Health & Health Policy, 55 West 125th Street, 7th Floor Auditorium. Participants: Mariana Chilton , Nevin Cohen, Nick Freudenberg, Brynne Keith-Jennings, Jennifer Pomeranz, Alfredo Morabia, Janet Poppendieck. Information is here.