Information about the Aspen Ideas Festival is here. I am scheduled for a session, The American Wellness Paradox, currently scheduled from 11:00-11:50 a.m., at the East Lawn Tent. This will be a discussion with senior HHS policy advisor, Calley Means. Here’s the blurb on it: “Americans are spending more than ever on healthcare, supplements, wellness trends, and “clean eating,” yet rates of chronic disease and metabolic illness continue to climb. As skepticism fuels the rise of movements like MAHA, debates over what Americans should eat have become deeply cultural, political, and economic. Two influential voices with sharply different perspectives on nutrition and food science explore how food systems, farming practices, consumer culture, and the wellness industry collided to create one of the defining public health debates of our time.”
by Marion Nestle
Jul
4
2007
Shrek Sells Junk Food in Australia
I am at the Festival of Ideas in Adelaide this week and checked out the local supermarket. Shrek was everywhere. I counted at least ten special displays of Shrek-illustrated foods positioned at the ends of 5 aisles, along one entire wall (with a blow up Shrek doll), and in stand-alone areas. Shrek III has arrived in Australia but does Australia really need a store full of Shrek-green Froot Loops (devoid of fruit, of course), Shrek cheese-flavoured snacks, Shrek-illustrated chocolate flavoured biscuits, and Shrek candies? And a local McDonald’s also has a Shrek tie-in. This is about one thing and one thing only: marketing junk food to kids. Not a good idea.

