by Marion Nestle

Currently browsing posts about: Surveys

Jun 29 2009

Gosh. Consumers don’t trust the food supply

I didn’t know that IBM was in the survey business but apparently it has just asked people what they think about the safety of the food supply.  Fewer than 20% of the 1,000 people who responded said (what a surpise) that they trusted food companies to make safe and healthful foods.

More than 60% said they were worried about food safety and – this one really does surprise me – 83% could name a food that was recalled in the past two years, mostly peanut butter.

IBM’s conclusion?  “These findings underscore how the rise in recalls and contamination has significantly eroded consumer confidence in food and product safety, as well as with the companies that manufacture and distribute these products.”   No kidding.

Now if Congress would only pay attention and do the right thing.

Nov 26 2008

Consumers Union: little trust in food supply

A survey by Consumers Union finds a huge majority of respondents to want more inspection of domestic and imported foods, better country-of-origin labeling, and labeling of genetically modified and cloned foods.  Me too.

Oct 17 2008

Consumer surveys are always fun

And this one is international.  Ketchum Public Relations asked about 1000 people in the U.S., the U.K, Germany, Argentina, and China what they thought about a bunch of issues about food choice.  The results are interesting, if not particularly credible.  For example, 44% say they are confused about which foods are good for them, and only 30% or so would rank profit as the highest priority if they were CEO of a global food company.  That’s the difference between consumers and people who go to business school, I guess.  Enjoy and have a sane weekend.

May 15 2008

What Americans worry about when they worry about food

The latest consumer survey from the International Food Information Council has arrived, along with its press release. When it comes to food, Americans say one thing but do another (no surprise, this). The respondents to this survey are confused about calories, sugars, and fats, are buying lots of functional foods (although not as many as marketers would like), are not exercising enough, and are not taking nearly enough responsibility for food safety. For those of you interested in public health nutrition, there is much work to be done. Get busy!

Aug 18 2007

Want to know where food comes from?

If so, you are not alone, according to a recent Zogby poll. Just about everyone responding to the poll not only would like country of origin labeling, but believes American have a right to know where food comes from. Do you agree? Write your congressional representatives!