Sep 14 2007

Burger King Joins the Group; Will Stop Marketing to Kids (Sort of)

The last holdout, Burger King, says it too will stop marketing the worst of its junk foods to kids. This means it will only advertise kids’ meals that meet these criteria:

  • No more than 560 calories per meal;
  • Less than 30 percent of calories from fat;
  • Less than 10 percent of calories from saturated fat;
  • No added trans fats; and
  • No more than 10 percent of calories from added sugars.

It’s agreed to cut back on some other practices too. A big step forward? Will this do any good? Let’s wait and see?

  • Kelly Banco

    Great! Now parents will bring their kids to Burger king 5 times a week instead of 3, thus increasing total weekly caloric intake by several hundred calories!

  • Lydia

    Has anyone seen the whopper virgins ad by Burger King where they take their burgers to remote villages all over the world to give them to people who do not even have the word burger in their language? AND they give them a Big Mac so they can compare the two and choose the tastier one? Very disappointing.