Yet another study confirms the obvious: kids prefer foods with cartoons on the package. Why should this be obvious? Why else would the cartoons be there if not to sell products to kids?
The latest study comes from the Archives of Pediatrics and Adolescent Medicine.
It says pretty much the same thing as the study published in Pediatrics last year by investigators from the Yale Rudd Center.
The newer study did something cute. It invented a cereal box and tested kids’ responses to it and variations with and without cartoons of the penguins Mumble and Gloria from the movie Happy Feet .
- Kids preferred the taste of the cereals with cartoons
- They preferred boxes labeled “Healthy Bits” more than “Sugar Bits”
- They most preferred “Healthy Bits” with a cartoon
- They least preferred “Sugar Bits” without a cartoon
This is why is would be a good idea to just say no to cartoons on food packages aimed at kids.
Next public appearance
New Directions in the Fight Against Hunger and Malnutrition: A Festschrift in Honor of Per Pinstrup-Andersen. Cornell University, Statler Hotel Amphitheater. The conference begins at 7:30 a.m. with breakfast and ends with a reception the following day with remarks by professor Pinstrup-Andersen at 2:25 p.m. For the schedule and details, click here.
My joint contribution with Malden Nesheim is from 1:40-2:00 p.m. on “the internationalization of the obesity epidemic: the case of sugar-sweetened sodas.”