McDonald’s will have to do this sooner or later. By doing it now, it gets a public relations bonus.
Why will it have to? Because the Affordable Care Act takes menu labeling national (see my previous post on this).
When the Supreme Court ruled that the Affordable Care Act is constitutional, it made menu labeling constitutional.
The FDA wrote proposed rules for menu labeling early in April. These, you may recall, contain exemptions for movie theaters and other venues. Note: There is still time to file complaints about the exemptions.
Implementation of the rules can’t begin until the White House Office of Management and Budget releases them. It’s had them—along with food safety and other regulations—under consideration for months.
Presumably, OMB will act eventually.
McDonald’s looks like a champion getting out in front on this one.
Other fast food places will have to post calories too. The only question is when.