by Marion Nestle
Apr 23 2026

Annals of food marketing: some new items

It’s hard to keep up with what’s happening with food innovations.  Manufacturers have to keep coming up with new products to encourage sales.  Functional foods—those with ingredients over and above what’s in natural foods—seem to work.  But so do others.  Here is a sample.

And I have to say something about The latest in Oreos.  Would you believe: Marvel comics.  Stuf of Legends.  Get the complete set.  And—they change colors when you lick them (I’m not making this up).

Power Up. Save the universe with MARVELOREO Stuf of Legends Chocolate Sandwich Cookies. Available in four different package designs, these special edition snack cookies contain classic OREO chocolate wafer cookies featuring 32 unique cookie designs embossed with MARVEL characters like The Avengers, the Fantastic Four, Spider-Man, and X-Men (designs included may vary). These sweet treats are the first-ever OREO cookies to contain color-changing creme with the same great taste! To see its color change from gray to blue, lick the OREO creme. Find all four special edition packs, and scan the pack’s QR code to help save the universe.

You have to admire the ingredient list.  Ultra-processed?  Indeed yes.

You will have to decide for yourself whether to eat any of these things.  Personally, I prefer food.