Rebecca Berner of Mexico’s food advocacy coalition, Alianza por la Salud Alimentaria (Nutritional Health Alliance) sends this press release announcing her group’s new video ads to encourage you to take sodas off your holiday tables.
The “Make Someone Happy” counter-commercial:This ad satirizes Coca-Cola’s Christmas marketing campaign with global statistics on the burden of disease and death associated with sugary drink consumption.
Santa Claus resigns: This counter-ad shows Santa acknowledging his “karmic debt” for a lifetime of promoting soda.
This is a two day meeting at NYU Grossman, Science building, 30th and 1st Ave. I’m giving the opening keynote talk at 9:00 a.m.. Information and registration are here.