The Ninjas point out that Coke divides the policies into three categories based on likelihood of happening and impact on sales:
- Fight back
The policy with the biggest impact greatest likelihood of materializing? Increased soda taxes.
No wonder soda companies are fighting back against them.
Nancy Huehnergarth pointed out in an email that a ban on advertising to children under the age of 12 shows up in the “Prepare” category, even though soda companies insist that they do not advertise to young children.
It’s interesting to see what Coca-Cola thinks has a high likelihood of happening: Protectionism against sugar imports, mandatory environmental labels, emission reduction targets, and the mysterious “provisions for lobbying.”
The company has a lot to worry about, apparently.