Marketing to Kids: Upfront Video
I’m a long time subscriber to Advertising Age, which is just a great source of information about the amounts of money food companies spend on marketing in general and to kids in particular. Thanks to Michele Simon, author of Appetite for Profit, for sending me a link to an Advertising Age video on how food marketers are adapting to their recent promises to stop advertising junk foods directly to kids. Not to worry. They have ways.