Food marketing news II: Baked Lays
Food marketing is on my mind these days. It clearly is also on the mind of marketers at Pepsi. What’s wrong with you women. You aren’t buying enough Baked Lays? Pepsi’s research on your feelings about snacking and guilt reveals that you want foods that are healthier. Pepsi’s answer to this problem? New packaging, of course. This ad is probably too small to read but here’s what it says: First woman: “These things are the best invention since the push-up bra.” Second woman: “I wouldn’t go that far.” I wouldn’t either, alas.