I’m moderating an online webinar on the new Slow Food book, Ark of Taste, with authors David S. Shields and Giselle Kennedy Lord. For information and registration click here. It’s at 4:00 p.m. EST.
No wonder food companies don’t like traffic lights
A report just out from the European Union explains why food companies so strongly oppose traffic light systems for labeling food products. Consumers interpret red lights as meaning “don’t eat me.” Here is how the U.K. Food Safety Authority is using traffic lights. Compare this to the check mark system preferred by the food industry.