A report just out from the European Union explains why food companies so strongly oppose traffic light systems for labeling food products. Consumers interpret red lights as meaning “don’t eat me.” Here is how the U.K. Food Safety Authority is using traffic lights. Compare this to the check mark system preferred by the food industry.
This is to launch my new memoir: Slow Cooked: An Unexpected Life in Food Politics. This is a n NYU Fales Library event, in conversation with food consultant, Clark Wolf.
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[Note: book can be ordered at 30% off from www.ucpress.edu/9780520384156, using source code 21W2240 at checkout]