The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

This is a lecture during Challenge Week 2009, with the theme Just Food: Farm-to-Fork Food Systems for the 21st Century. My talk is at 7:00 p.m. Other speakers during the series, which runs from November 5 to November 12, are Joel Berg, Chris Taylor, Woody Tasch, and Joel Salatin. Here are the details.