by Marion Nestle
Feb 9 2011’s collected wisdom on the Dietary Guidelines

The 2010 edition of the dietary guidelines appeared on January 31.  Since then, FoodNavigator-USA, an online daily newsletter for the food industry, says it has been gathering reactions and taking a look at how the guidelines are likely to affect food and beverage companies.   Here are its reports.

‘Eat less’: A difficult message for industry: The new dietary guidelines give the food industry the clearest map yet of what is necessary for a healthy diet – but no one is fooled by assertions that industry is already in line.

2010 Dietary Guidelines: Opportunity for continued industry innovation: In this guest article, Melissa Musiker of the Grocery Manufacturers Association says that the 2010 Dietary Guidelines are an opportunity for industry to find better ways to innovate, as part of a collective responsibility to improve American diets.

How the 2010 guidelines affect food technologists:  The 2010 Dietary Guidelines’ new focus on reducing energy intake will present major reformulation challenges for food technologists, says the Institute of Food Technologists’ (IFT) president-elect.

Politics too influential in new Dietary Guidelines, says nutrition expert [that would be me]:  The new Dietary Guidelines for Americans are still too heavily influenced by political interests – but the initial consumer messaging was ‘fantastic’, according to nutrition and public policy expert Marion Nestle.

‘Total diet’ in the 2010 Dietary Guideline: The latest version of the Dietary Guidelines for Americans includes a new focus on the importance of total diet. FoodNavigator-USA spoke to Cynthia Harriman of Oldways to get the perspective of the organization behind the Mediterranean diet pyramid.

USDA releases 2010 Dietary Guidelines for Americans: The US Department of Agriculture (USDA) has updated the Dietary Guidelines for Americans for the first time since 2005, with a number of small changes that could make a big difference for the food industry.

Industry welcomes USDA Dietary Guidelines supplements shift: The US dietary supplements industry has welcomed the 2010 Dietary Guidelines for Americans which demonstrated a thawing in attitude toward supplements use from a Guidelines committee that has previously balked at recommending them.

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  • Subvert

    So, processed food companies will try harder to take calories (energy) out of food and add back unnecessary and unproven supplements, and try to charge you more because they are ‘new and innovative’ products… What a concept, in a time when food insecurity and price volatility is at historic highs.

  • Anthro

    Oh, Subvert, we think alike.

    As for the supplement industry, how hard can it be to eat 8 oz of fish a week? Four ounces of salmon at $14/lb is about $3.50. Those fish oil capsules aren’t cheap–and I for one, would rather eat the salmon. It’s not always $14/lb and there are other good seafood choices. I get whatever is a good buy at the time.

    If people would actually eat recommended serving sizes, they would be amazed how much further their food dollars would go.

  • “Eat less” is a strong message that is hard to take for food industry. Why? because when people eat less, they earn less. I really am pro to the regulation imposed by FDA. Things are most of the time politics especially when one thing affects interests of another. Am I right?

  • The recommendations from the 2010 Dietary Guidelines are all sound advice. They’re also advice that many people have already heard time and time again, but our nation as a whole is still unfit and haven’t made substantial stride towards better health. I hope more attention and efforts will be made to bridge the gap between what people KNOW and what people DO.

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  • Good early signs of possible industry progress 🙂

    It will be interesting to see the spin that lobby groups come up with.

    The one possible support for the messages and themes of these guidelines is WalMart’s political move to show a soft underbelly and persuade suppliers to be more health aware when pitching their products for shelf space.

    WalMart knows that life will be easier if it pursues a healthy social message now that it has committed to opening up 10,000 smaller stores in local areas.

    We’ve worked with WalMart, Tesco and Carrefour. Once their buyers are given a commercial imperative they will pursue them ruthlessly. Lets hope they remember the true meaning of the social cause and don’t just pay lip service to politicians in order to open stores.

    Every supermarket HQ and store should have meeting rooms with a bullet point summary of what these Dietary Guidelines aim to achieve – healthier and happier customers.

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  • At least some bloggers can still write. My thanks for this piece..

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