Wittenberg is the vice president for quality standards and public affairs at Whole Foods. She’s been with the company since its beginnings in the early 1980s when it was just a sawdust-on-the-floor counterculture grocery in Austin.
How Whole Foods got from there to here is the next book she should write. In the meantime, we have this one.
Its well organized and useful. I blurbed it:
At last we have Margaret Wittenberg to answer our most basic questions about any food we see: what is it and what do I do with it. The Essential Good Food Guide is an extraordinarily comprehensive guide to foods, ingredients, and their handling. Sophisticated cooks as well as beginners will be grateful to have this indispensable book at hand.
I’m giving the opening keynote address at this meeting at 4:15 p.m. It’s also online. For information, registration, and online access, click here.
My talk: “The Elements: Food, Nutrition, Health & Politics, 2025 Style” will be at 4:15 pm. I’m also doing a panel the next day with Cathy Kaufman: “Choosing Our Words: How We Talk about Food Technologies Shapes Our Edible World”
