I’m moderating an online webinar on the new Slow Food book, Ark of Taste, with authors David S. Shields and Giselle Kennedy Lord. For information and registration click here. It’s at 4:00 p.m. EST.
Annals of marketing: Got Milk?–Lady Gaga style
This gem comes courtesy of DairyReporter.com.
It got my attention, for sure.
Recall that Got Milk! ads are funded by a USDA-sponsored research and promotion (a.k.a “checkoff”) program, this one, appropriately, for fluid milk.
Will this ad help reverse the long-term trend in declining milk sales let alone consumption?
Um. Why don’t I think so.