Rudd Center’s new Report: Fast Food Facts, 2013

The Yale Rudd Center, in collaboration with the Robert Wood Johnson Foundation, has just released its 2013 report on fast food marketing to kids.

This report takes a look at what, if anything, the top 18 fast food restaurant chains have done to improve the nutritional quality of menu items since the last report in 2010.

Quick summary: not much.

It also analyzes changes in marketing to children and teens on TV, the internet, and social and mobile media.

Quick summary: getting worse and increasingly focused on minorities.

Check it out:

• The full report (PDF) 
• The report summary(PDF) 
• The video
• The press release 
• The Q and A with lead author Jennifer Harris 
• A fact sheet on food marketing to kids
• An account of it in Advertising Age