by Marion Nestle
Feb 16 2016

Encouraging healthy kids’ eating, Woolworths Australia

Thanks to Sinead Boylan for sending me this photo about Woolworths’ attempt to encourage kids to eat fruit.

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Wouldn’t you think everyone would be thrilled at the idea of giving free fruit to kids?  No such luck.

Sinaed asks: Is W00lies (which is what they call it) trying to pull the wool over our eyes?

The Australian press worries about foodborne illness.

I think it’s a great idea.  I hope it works.