Weekend reading: CSPI’s Carbonating the World
Center for Science in the Public Interest has produced a new report:
It’s a lavishly illustrated and well documented investigative report into soda company marketing in developing countries.
Here’s an example of the documentation, enough to explain why Coke and Pepsi are pouring billions of dollars into bottling plants and marketing in India:
For anyone interested in the nutrition transition from undernutrition to overnutrition in developing countries, this report is a must read. Actually, it’s a must read for anyone who cares about diet and health. If you do nothing else, look at the marketing illustrations from Nepal, Indonesia, or Nigeria. They tell the story on their own.