The National Milk Producers Federation wants the House and Senate to introduce two “Dairy Pride Acts.” These would require the FDA to rule taht anything labeled milk, cheese, or yogurt has to come from cows—none of this almond, soy, or rice milk nonsense.
Why? Because it will confuse consumers into thinking that—horrors—almond, soy, or rice is just as nutritious as dairy products.
Why do I think that anyone buying almond, soy, or rice milk knows perfectly well what these are?
This is about protecting the dairy industry—marketing, not science, alas.
The Plant-Based Foods Association opposes both bills, no surprise.
Background on the bills:
I am honored (hugely) to be the recipient of the 2023 Edinburgh Medal, at which I give a speech as part of the Edinburgh Science Festival. My talk, “Food Politics: Why it Matters Now” is at 7:00 p.m. Information about the Science Festival is here. A Tweet announcing my award is here.