The official launch will be at NYU’s Library, most likely at 4:00 p.m. Co-author Lisa Sutherland will be present. Details and registration to follow.

One picture is worth a thousand words.
Here is my favorite of USDA’s proposals for the front-of-package icon for GMO foods.

Translation: “be” means “bioengineered.”
Here are the options USDA proposes (thanks to FoodNavigator.com):

You can’t make this stuff up.
You have about 60 days to file comments. By all means, do so.