by Marion Nestle
Feb 22 2019

Weekend reading: Rabobank’s survey of food-industry trends

I like receiving Rabobank’s occasional research reports on trends in the food industry. This one gives the results of its annual survey, which asked industry leaders this question: “In the world of food, what surprised you the most over the last twelve months?”

The answers:

  • Everything changes
  • The future is flexitarian
  • Food loves tech, sometimes
  • Campbell’s implosion and the ongoing misfortunes of Big Food
  • The “Wild West” of CBD [cannabis]
  • “Nothing surprises me anymore”
  • Other surprises

I was surprised to see myself getting the last word in this last category: