I’m speaking about my new book, The Fish Counter, at Origins at Woodberry Kitchen. For information and reservations, click here.
Nutritionism is a term coined by the Australian sociologist, Gyorgy Scrinis, and popularized by Michael Pollan. It means reducing the value of a food to its content of specific nutrients.
This General Mills cereal advertisement is a perfect illustration of how nutritionism works.
Here is one of the six examples:
Chocolate Chex has more iron than black beans?
This may be a true statement, but it is misleading.
What General Mills is not saying is:
Hence: Nutritionism.