I’m speaking with Fabio Parasecoli about his new book, Gastronativism: Food, Identity, Politics, at the Museum of the City of New York at a session chaired by Krishnendu Ray at 6:30 pm. Information is here and the ticketing link is here. This is a preview of the museum’s forthcoming exhibit, Food in New York: Bigger Than the Plate (opening September 16) and is co-presented by MOFAD (Museum of Food and Drink).
General Mills ad: Nutritionism in action
Nutritionism is a term coined by the Australian sociologist, Gyorgy Scrinis, and popularized by Michael Pollan. It means reducing the value of a food to its content of specific nutrients.
This General Mills cereal advertisement is a perfect illustration of how nutritionism works.
Here is one of the six examples:
Chocolate Chex has more iron than black beans?
This may be a true statement, but it is misleading.
What General Mills is not saying is:
- Whether iron is absorbed from Chocolate Chex as efficiently as it is from black beans.
- What nutrients are in black beans that do not appear in Chocolate Chex.
- How much sugar Chocolate Chex provides as compared to black beans.
- Which of these foods is better for your health.