What’s up with pet food?

Although I haven’t written anything much about pet food since Pet Food Politics  (2008) and Feed Your Pet Right (2010), I occasionally run across articles of particular interest.  These come from Pet Food Industry, the exceptionally intelligent trade magazine for this industry.

The Pet Food Business

• Global pet food sales hit $91 billion in 2018: The highest growth rates for pet food are in treats, Asia Pacific and online, according to Euromonitor.
• North American pet ownership demographics shifting: North American pet owner demographics continue to shift, which is creating new challenges for dog and cat food brands in a competitive marketplace.

Hill’s Recall Because of Excessive Vitamin D

• 35 lawsuits combine over Hill’s vitamin D dog food recall
• FDA warns Hill’s that vitamin D dog food reply deficient: FDA concluded that Hill’s response did “not address the root cause of this incident.”

Protein in Pet Foods

• Blog: Pet food protein: How much is too much? Debbie Phillips-Donaldson: The current pet food trend of pushing protein levels ever higher may not be sustainable, for a variety of reasons, and research is lacking to understand the long-term effects on dog and cat health.