This is a Fireside Chat at Expo East’s Sustainability Summit with Food Tank’s Danielle Nierenberg at 2:55 at the Philadelphia Convention Center. Information about Expo East, the Natural Products Trade Show, is here.
Food marketing ploy of the week: Kraft Mac & Cheese for breakfast!
In case you missed it, Kraft Mac & Cheese is now “approved for breakfast.”
Why? Blame this on Covid-19 and parents having to deal with kids at home all day under lockdown.
It’s all about the small parenting wins these days and serving Kraft Mac & Cheese as part of a balanced breakfast is a sure-fire way to start the day off with a smile. Kids are full and far less cranky, while parents can peacefully work from home, teach, and do the millions of other tasks required of them.
So for the first time, Kraft is replacing “dinner” with “breakfast” on their iconic blue box of macaroni & cheese because it’s acceptable to enjoy deliciously cheesy Kraft Mac & Cheese for breakfast – or any time of day.
When it comes to food marketing, you can’t make this stuff up.
Thanks to Tony Vassallo, “Man on a Nutrition Mission™,” for sending me this gem.