by Marion Nestle
Jun 28 2022

Annals of marketing inventiveness: selling OJ

Nostalgia: I can still remember 6-ounce glasses of freshly squeezed orange juice.

Never mind, it’s a new world.

My former student and now colleague, Lisa Young, did not want me to miss this one: Tropicana’s campaign to pour orange juice over cereal.

Tropicana has invented a special cereal for this purpose (I wonder how it tastes?).

But I’m sure Tropicana would be pleased if you poured OJ on any other cereal.

OJ is fine, but watch out for the 22 grams of sugar in 8 ounces (one orange has about 12).