Weekend reading: Discouraging breastfeeding: digital strategies
Here’s a recent report from WHO: Scope and impact of digital marketing strategies for promoting breastmilk substitutes
The report’s findings:
Why should we care? Because it is so easy to discourage breastfeeding, and digital marketing does just that.
Here are some comments on this report:
- WHO report urges curbs to ‘aggressive’ code-flouting baby formula marketing: Parents and pregnant women around the world are exposed to aggressive marketing for baby formula milk, according to a report launched jointly by the World Health Organization (WHO) and UNICEF…. Read more
- Second WHO report identifies formula firms’ social media use in targeting mums-to-be: A World Health Organization (WHO) report claims that pregnant women and mothers are being targeted online by formula milk companies with personalised social media content…. Read more
And here are links to the first WHO report and to other reports on digital marketing.